About
Non-profit Investigative Reporting
Who shapes our narratives today, and why?
The wellness industry is growing. Media and academics are getting on board. Everyone says they are “evidence-based.”
The CEOs of frontier AI companies are talking about whether AI is sentient and how soon it will take over the world. In the meantime, their models still rely on millions of human “data enrichment workers” to teach them how to be helpful, harmless and honest.
Cancer drugs costs are driving patients to bankrupcy. PBMs are the villains; Doctors, knights in shining armor.
A subject matter expert goes inside, sometimes undercover, to get the full story for consumers. Imagine the possibilities.
Their only loyalty is to the consumer.
They have a keen sense of where to “dig.”
They engage with sources and get into places where traditional journalists cannot
Their cycles are shorter - they quickly get to the crux of the issue and publish.
They don’t just “bear witness” - they engage and question deeply.
They are less prone to manipulation - they rely on their expertise to guide them in complex or controversial matters
They are equally comfortable in the domain of experts - scientific papers, technical conferences, legal filings - as they are in the world of journalism.
Not influencers: Journalists and Experts.
We uncover primary evidence that nobody else has. We do not repackage news delivered by others.
We prioritize in-person conversations. We travel to meet people, attend events and report from the ground. AI cannot do this - it was not there.
Our audience is the broader public across the US and the world - the consumer.
Our Values: respect, clarity, evidence
We build bridges. We do not point fingers.
We explain complex topics in such a clear way that we finally understand them ourselves! We write, re-write and re-write again.
We strive for extreme accuracy and reliability. We post corrections immediately.
Our writing is 100% human. See our AI policy for details.